Apollo Theatre

West End Theatre Guide

Apollo Theatre

A Shaftesbury Avenue playhouse with Edwardian elegance, intimate sightlines and a distinguished dramatic pedigree.

The Apollo Theatre sits in the middle of Shaftesbury Avenue, making it one of the West End’s most central and atmospheric theatre addresses. Smaller and more intimate than some of the avenue’s larger musical houses, it feels particularly well suited to star-led plays, dark comedies and productions that benefit from a tighter connection between stage and audience.

Address31 Shaftesbury Avenue, London
Nearest TubePiccadilly Circus
PostcodeW1D 7ES
AreaShaftesbury Avenue / Soho
Capacity775
Built1901
Listed StatusGrade II listed

What’s On at Apollo Theatre

The Truth

Current Production

The Truth

Now booking until 12 September 2026

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Horrible Histories: Barmy Britain - The Best Bits

Current Production

Horrible Histories: Barmy Britain - The Best Bits

Now booking until 31 August 2026

View Show

History

A handsome Edwardian theatre, the Apollo has long been one of Shaftesbury Avenue’s most elegant houses.

Opened in 1901, the Apollo Theatre was one of the later theatres to arrive on Shaftesbury Avenue, joining the district as the West End entered a confident Edwardian period of expansion. Over the decades it built a reputation for quality drama, revivals and productions that favour atmosphere over sheer scale. Its auditorium retains a strong sense of traditional theatre architecture, and that intimacy is one of its great strengths. The Apollo’s story has included restoration and renewal, but it continues to feel like a proper West End theatre in the classic sense: decorative, central and steeped in performance history.

Getting Here

Piccadilly Circus is the easiest Tube option for most visitors, and Leicester Square is also nearby if you are already in the heart of Theatreland. Because the theatre is so well placed for Soho, Chinatown and the surrounding streets, there are plenty of places to eat before the show. The area can be very busy at peak times, so public transport generally beats driving.

Grand Circle Tips

This is a good theatre for people who like a classic West End atmosphere without the sheer scale of the largest venues. Its central Soho setting makes it ideal for pre-theatre drinks, but it is worth arriving with time to spare because the pavements outside can get crowded quickly.

Restaurant Recommendation

Brasserie Zédel

Brasserie Zédel

A long-time West End favourite near Piccadilly Circus, Brasserie Zédel is lively, stylish and wonderfully convenient for an Apollo Theatre evening.

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